Keep the news in the Wayback Machine. Sign Fight for the Future's letter.
This harmless little game was what set the ball rolling. And yet the beginning was so innocent. In order to advertise a brand of spirit [Johnny Walker], a few young people armed themselves with laptops and sent unsuspecting people in pubs on a specially designed grouse hunt. The hundreds of fans the game found quickly became several million thanks to the Internet. "
This game still lives on with yearly updates, online versions and more. You can find it all at the official website http://www.moorhuhn.com/.